Hi Nate,
If you are staying at a Walt Disney World Resort Hotel, each member of your group will receive a
MagicBand at no additional charge. You can personalize this
MagicBand with a name (found on the inside of the
MagicBand) and one of seven colors: red, pink, orange, yellow, green, blue, and gray.
You can also purchase retail
MagicBands.
MagicBands are available at many retail locations across the Walt Disney World Resort. In addition to the basic seven colors, this
Disney Parks Blog post details the new
MagicBands and accessories being released for 2015. I can't wait to purchase the Cinderella Castle
MagicBand!
Disney Parks also releases certain limited edition
MagicBands. The 2015
MagicBand shown on the blog is a limited release. I believe the Frozen
MagicBands you saw were a limited release as well. I think
MagicBands are my new favorite souvenir!
I hope I've answered your question. Please let me know if I can help with any other questions!
Wishing you a magical vacation,
Amy H